Data-driven decision making is integral for any organization. However, just because you have the...
Humans are really good at understanding data when visualized properly – that’s why many great data and analytics solutions utilize dashboards. In this new eBook, we provide the information you need to create visualizations that make it easy for users to interpret the data.
We expand on the following principles to help you create effective visualizations:
1. Reduce Cognitive Lift
Ask yourself: “How hard am I making people work to understand this information?”
2. Think Twice Before Designing
If a visual has the risk of misleading someone, think again about how to present the information.
3. Define the Purpose: Explanatory or Exploratory Analysis
Are you trying to figure out what’s noteworthy in your data, or are you trying to explain something specific?
4. Focus the Attention on What’s Important
Use basic design techniques to draw attention on what you want users to see.
5. Know that Aesthetics Matter Too
People get excited about exotic visualizations, and sometimes they are appropriate to use.
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